In Episode 2 of The Relentless Podcast, Sam DeMaio sits down with Ernie from Pace Roofing for a conversation about what it really takes to build a roofing business that earns trust and repeat customers. Ernie shares his journey in the roofing trade — from learning the craft to running a company that homeowners rely on for one of the most critical investments they will ever make.
Building Trust in the Roofing Industry
Roofing is one of the most competitive and trust-dependent trades in the home services industry. Ernie breaks down how Pace Roofing has earned its reputation — through consistent quality, honest communication, and showing up when it matters most. Sam draws parallels to his own experience at Showcase Remodels, where trust is the foundation of every client relationship.
The Realities of Running a Trades Business
Ernie and Sam go deep on the day-to-day realities that most people never see — managing crews, dealing with weather delays, handling insurance claims, and keeping customers informed throughout the process. The conversation is a masterclass in what separates great contractors from average ones, and why operational discipline is just as important as craftsmanship.
Lessons for Every Contractor
Whether you are in roofing, remodeling, HVAC, or any other trade, the principles Ernie shares apply across the board. Show up on time, communicate clearly, do the work right the first time, and never cut corners. These fundamentals are what build businesses that last — and both Ernie and Sam are living proof.
Related Episodes
- PJ D’Auria on Heating, Cooling, and the Hustle Behind Building a Dominant HVAC Business
- Mike Liberi on Growing a Trades Business Through Leadership and Systems — Episode 11
- Nicolas Matteo and Henry from Dry Docs Restoration on Building an Emergency Services Business — Episode 8
About The Relentless Podcast
The Relentless Podcast is hosted by Sam DeMaio, CEO of Showcase Remodels. Subscribe on YouTube to catch every new episode.