Not every entrepreneur builds with a hammer and nails. Some build with botanicals, barrel aging, and a brand that turns heads. In this episode of The Relentless Podcast, Sam DeMaio welcomes Mr. Fingers — the man behind Alibi Gin — to talk about what it takes to create a premium spirits brand from scratch and the entrepreneurial lessons that apply across every industry.
The Story Behind Alibi Gin
Mr. Fingers did not follow the traditional path into the spirits industry. His story is one of creative vision meeting relentless execution. He saw a gap in the market, had a vision for a gin brand that stood out in both quality and presentation, and he went all in. Sam digs into the origin story of Alibi Gin — how the concept was born, the challenges of breaking into a competitive industry, and the branding decisions that made the product impossible to ignore.
Entrepreneurship Beyond the Trades
What makes this conversation special is the crossover between two completely different industries. Sam brings his perspective as a remodeling CEO, while Mr. Fingers shares the world of consumer products and brand building. Despite the differences, the core principles are the same — you have to believe in your product, outwork the competition, and build real relationships that create lasting demand.
Branding, Hustle, and Creating Something That Lasts
Mr. Fingers and Sam go deep on what it takes to build a brand people remember. From packaging and positioning to the grind of getting distribution and building awareness, this episode is packed with actionable insights for anyone building a consumer brand or any business where perception and quality both matter.
Related Episodes
- The Real Hustle Behind Jaw-Dropping Events: From Rentals to Riches
- Jeremy N Fyfe on Finding Your Niche and Building a Business Around Your Strengths — Episode 14
- Thomas Longo on Entrepreneurship, Integrity, and Standing Out — Relentless Podcast Episode 18
About The Relentless Podcast
The Relentless Podcast is hosted by Sam DeMaio, CEO of Showcase Remodels. Subscribe on YouTube to never miss an episode.