Michael DeSanto is a businessman who leads with integrity and has built a career defined by strong relationships and consistent results. On Episode 7 of The Relentless Podcast, Sam DeMaio sits down with Michael for a conversation about the principles that guide his business decisions, the importance of trust in professional relationships, and the mindset that has carried him through every stage of his career.

Michael DeSanto’s Business Principles

Michael shares the core principles that have guided his business career — from treating every person with respect to delivering on promises, no matter how small. He and Sam discuss how these principles are not just idealistic concepts but practical competitive advantages that build long-term trust and generate repeat business and referrals.

Trust as the Foundation of Business Success

Michael and Sam go deep on the role of trust in business. Whether you are a remodeler walking into someone’s home or a consultant advising a client on their business, trust is the currency that makes everything possible. Michael shares how he has earned trust throughout his career and why protecting that trust is the most important thing any professional can do.

Related Episodes

• Thomas Longo on Entrepreneurship, Integrity, and Standing Out — Relentless Podcast Episode 18
• Gary Becker on Decades of Business Wisdom and the Power of Mentorship — Episode 6
• Jay Doran on Navigating Business Challenges and the Power of Adaptability — Episode 9

About The Relentless Podcast

The Relentless Podcast is hosted by Sam DeMaio. Subscribe on YouTube to catch every new episode.

Gary Becker is a seasoned entrepreneur whose experience spans multiple industries and decades of business building. On Episode 6 of The Relentless Podcast, Sam DeMaio and Gary have a wide-ranging conversation about what it takes to build sustainable businesses, the role of mentorship, and the lessons that come only from years of real-world experience.

Gary Becker’s Decades of Business Wisdom

Gary has seen economic cycles, industry shifts, and technological revolutions — and through all of it, certain business principles remain constant. He shares the timeless strategies that have worked across different markets and industries, and Sam draws connections to how these principles apply to the remodeling and home services space today.

Mentorship and Giving Back to the Next Generation

Gary is passionate about mentoring younger entrepreneurs. He and Sam discuss the value of learning from people who have already walked the path — the mistakes they made, the shortcuts that worked, and the wisdom that only comes from experience. For Sam, having mentors and peers who push him has been critical to the growth of Showcase Remodels.

Related Episodes

• Rich Rosenburg on Building a Career That Commands Respect — Relentless Podcast Episode 5
• Reggie Foster on Business, Community, and the Power of Authentic Relationships — Episode 12
• Michael DeSanto on Business Principles, Trust, and Integrity — Relentless Podcast Episode 7

About The Relentless Podcast

The Relentless Podcast is hosted by Sam DeMaio. Subscribe on YouTube to catch every new episode.

Mike Liberi is an operator who understands that success in the trades is about more than just doing great work — it is about building a brand, leading a team, and creating systems that scale. On Episode 11 of The Relentless Podcast, Sam DeMaio and Mike dig into the strategies, habits, and mindset shifts that have powered Mike’s growth as a business owner.

Mike Liberi’s Approach to Growing a Trades Business

Mike shares the journey of building his business — from getting his first customers to developing the team and systems that allow him to take on more work without sacrificing quality. Sam and Mike talk about the inflection points that every trades business owner faces and how the decisions you make at those moments determine whether you plateau or break through to the next level.

Leadership in the Field

Mike talks about what it means to lead from the front — being on job sites, training crew members, and setting standards that your team rises to meet. Sam relates to this hands-on leadership style, having spent years in the field before transitioning to a CEO role at Showcase Remodels. They both agree that the best leaders in the trades are the ones who have done the work themselves.

Related Episodes

• PJ D’Auria on Heating, Cooling, and the Hustle Behind Building a Dominant HVAC Business
• How Jeff Pilla Went from a Warehouse to Running 250+ Installs a Year
• Nicolas Matteo and Henry from Dry Docs Restoration on Building an Emergency Services Business — Episode 8

About The Relentless Podcast

The Relentless Podcast is hosted by Sam DeMaio. Subscribe on YouTube to catch every new episode.

Reggie Foster is a repeat guest on The Relentless Podcast for good reason — his insights on business, leadership, and community impact are consistently powerful. On Episode 17, Sam DeMaio brings Reggie back for another deep conversation about what it takes to grow as an entrepreneur and a leader. Reggie’s return to the show speaks volumes about the value he brings to every conversation.

Reggie Foster’s Continued Growth as a Leader

Since his first appearance on the podcast, Reggie has continued to evolve — taking on new challenges, expanding his influence, and refining his approach to business. In this episode, he shares what has changed, what he has learned, and the new goals he is chasing. Sam and Reggie have a natural rapport that makes this conversation feel like two friends pushing each other to be better.

The Impact of Mentorship and Community

Reggie is passionate about giving back — mentoring young entrepreneurs, supporting his community, and using his platform to inspire others. He and Sam discuss the responsibility that comes with success and the importance of lifting others as you climb. For anyone who believes that business is about more than just making money, this episode will resonate deeply.

Related Episodes

• Reggie Foster on Business, Community, and the Power of Authentic Relationships — Episode 12
• Jason Jones on Personal Growth, Accountability, and Relentless Self-Improvement — Episode 15
• Phil Vaughan on Building Homes, Living with Purpose, and Putting Faith and Family First

About The Relentless Podcast

The Relentless Podcast is hosted by Sam DeMaio, CEO of Showcase Remodels. Subscribe on YouTube to catch every new episode.

What does it really take to make it as an entrepreneur? Not the social media version — the real, unfiltered version where you are grinding through problems no one sees, making decisions with imperfect information, and betting on yourself every single day. In this episode of The Relentless Podcast, Sam DeMaio opens up about the entrepreneurial mindset and what separates those who build lasting businesses from those who flame out.

The Realities of Building a Business Nobody Talks About

Sam pulls back the curtain on the challenges that come with scaling a company like Showcase Remodels. From managing a team of over 40 employees to juggling 15 to 17 projects daily, the operational demands are immense. But what makes Sam different is his transparency about the tough days — the ones where nothing goes right, where a key employee quits, or where a project goes sideways. Those are the days that define an entrepreneur, and Sam does not shy away from them.

Mindset Is the Foundation of Everything

At the core of this episode is a conversation about mindset. Sam breaks down how his approach to business is rooted in discipline, accountability, and a relentless refusal to make excuses. As an Army veteran, he learned early that complaining does not build anything. Execution does. That military-grade discipline has been the backbone of everything he has built — from his remodeling empire to his growing real estate portfolio.

Advice for Entrepreneurs Who Are Just Getting Started

Sam shares practical, no-nonsense advice for anyone looking to start or scale a business. He talks about the importance of speed, the danger of overthinking, and why taking imperfect action beats waiting for the perfect plan every time. This episode is a must-listen for anyone in the trades, in service businesses, or anyone who has ever thought about going out on their own.

Related Episodes

• W-2 to 8 Figures: How Sam DeMaio Built Showcase Remodels from Nothing
• John Lomonaco on Mastering the Game of Business — Relentless Podcast Episode 19
• Steve Rozenberg on the Strategy to Scaling a Business Beyond Seven Figures

About The Relentless Podcast

The Relentless Podcast is hosted by Sam DeMaio, where real builders talk real business. Subscribe on YouTube to never miss an episode.

This is one of the most comprehensive and actionable episodes Sam DeMaio has ever recorded. In this masterclass-style conversation, Sam breaks down the essential systems, strategies, and mindset shifts that every small business owner needs to understand in order to survive, grow, and eventually thrive. Whether you are just getting started or trying to break through a plateau, this episode delivers real, proven advice from someone who has built an eight-figure business from nothing.

The Foundations Every Small Business Needs

Sam starts with the basics that most business owners skip — standard operating procedures, financial tracking, and building a team that can execute without you standing over their shoulder. He shares the exact systems he uses at Showcase Remodels to manage 15 to 17 projects every single day with a team of over 40 employees. These are not theories — they are the frameworks that built a remodeling empire.

Sales, Marketing, and Getting Customers in the Door

No business survives without customers, and Sam does not sugarcoat what it takes to get them. From door knocking in the early days to building a personal brand that generates inbound leads, Sam walks through the full evolution of his marketing approach. He covers Google reviews, referral systems, social media content, and why showing up authentically online is the best marketing strategy any small business owner can adopt.

Scaling Without Losing Your Soul

Growth for the sake of growth is a trap. Sam talks about the difference between scaling smart and just getting bigger. He shares the mistakes he made along the way, the hiring decisions that cost him, and the moment he realized that building a great business means building great people first. This section alone is worth the entire episode for any business owner who feels stuck between staying small and taking the leap.

Related Episodes

• W-2 to 8 Figures: How Sam DeMaio Built Showcase Remodels from Nothing
• Entrepreneur Talk: What It Really Takes to Build a Business That Lasts
• Steve Rozenberg on the Strategy to Scaling a Business Beyond Seven Figures

About The Relentless Podcast

The Relentless Podcast is hosted by Sam DeMaio, CEO of Showcase Remodels. Subscribe on YouTube to catch every new episode.